Website Copywriting Secrets - How Being Boring Will Help You Be Found Online

Website copywriting secrets ?how being boring will help you be found online.

To be found on line by prospective clients we need to rank high in search engines.
How many times have you given at page three on Google when searching for something on line?
The search engine robots must view your web page as being relevant to what your prospective client was searching for.
So how do you make sure that your copywriting is relevant and that your page is able to be found above your competition when your prospective clients are searching for your products and services?
This is where your brand can be boring. Boring? Yes, boring through repeating your keywords ?the words your ideal clients will be using to search for your services and solutions - in your copywriting.
You can identify the keywords that your prospective clients search for using tools such as Overture (http://www.inventory.overture.com) or Good Key Words (http://www.goodkeywords.com), both of which are free tools.
These tools will help you identify how many times in the last month someone has used a term to search on line and you will be surprised, the words you think people use to search for your services and products is often not that they use!
But how many times to do you repeat your keywords?

Perhaps you have heard the term keyword density? This is a number that identifies the percentage of your page copy that is made up by your given keyword(s).
How dense your keywords need to appear on your page depends on how competitive your phrase is. If a lot of other websites are competing for this phrase and theyre highly optimised, youll need more repetitions of your key words in your copywriting.
It is recommended that you repeat your keywords 3-6 times for every 200 words on the page. This includes every word on the page.
There are a number of other features to consider; however starting with making sure that the key words that your ideal clients search for you by is repeated in your web copywriting including the headlines and sub headings will put you on the fast track to being found on line ahead of your competition.

Krishna De is an international author, broadcaster, speaker and business development mentor and one of Europes leading Personal Branding and Marketing Strategists.

She guides owners of professional services companies in business development strategies to build distinctive corporate, employer and personal brands so that they realise more profit and greater success with less stress.

Krishna is the host Biz Growth Live?(http://www.bizgrowthlive.com) where she is in conversation with experts from across the globe on how to build YOUR brand, attract MORE of your IDEAL clients and expand YOUR success.Copyright 2006 Oneocean Ltd. All rights reserved. Oneocean Ltd is a leading business growth consultancy with a difference ?focusing on the unique strengths of your organisation and your people to unlock extraordinary performance and growth. TERMS OF REPRINT: You are welcome to publish this article in its entirety as long as you leave it unedited and you include the copyright notice. Please forward a copy of the publication to us at publications@oneoceangroup.com.

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